The #1 New York Times bestseller from the author of Steve Jobs—this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter.When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist. His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive. At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. “I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,” he said. It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress? Read more

Your Entire Marketing Strategy on One PageTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:How to get new customers, clients, or patients and how to make more profit from existing ones.Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.How to annihilate competitors and make yourself the only logical choice.How to get amazing results on a small budget using the secrets of direct response marketing.How to charge high prices for your products and services and have customers actually thank you for it. Read more

From one of tech’s boldest thinkers and his deputy, a sweeping indictment of the West’s culture of complacency, arguing that timid leadership, intellectual fragility, and an unambitious view of technology’s potential in Silicon Valley have made the U.S. vulnerable in an era of mounting global threats.“Fascinating and important.”—Walter Isaacson, #1 New York Times bestselling author of Elon Musk Silicon Valley has lost its way.  Our most brilliant engineering minds once collaborated with government to advance world-changing technologies. Their efforts secured the West’s dominant place in the geopolitical order. But that relationship has now eroded, with perilous repercussions.Today, the market rewards shallow engagement with the potential of technology. Engineers and founders build photo-sharing apps and marketing algorithms, unwittingly becoming vessels for the ambitions of others. This complacency has spread into academia, politics, and the boardroom. The result? An entire generation for whom the narrow-minded pursuit of the demands of a late capitalist economy has become their calling.In this groundbreaking treatise, Palantir co-founder and CEO Alexander C. Karp and Nicholas W. Zamiska offer a searing critique of our collective abandonment of ambition, arguing that in order for the U.S. and its allies to retain their global edge—and preserve the freedoms we take for granted—the software industry must renew its commitment to addressing our most urgent challenges, including the new arms race of artificial intelligence. The government, in turn, must embrace the most effective features of the engineering mindset that has propelled Silicon Valley’s success.  Above all, our leaders must reject intellectual fragility and preserve space for ideological confrontation. A willingness to risk the disapproval of the crowd, Karp and Zamiska contend, has everything to do with technological and economic outperformance.At once iconoclastic and rigorous, this book will also lift the veil on Palantir and its broader political project from the inside, offering a passionate call for the West to wake up to our new reality. Read more

A groundbreaking treatise by one of the great mathematicians of our age, who outlines a style of thinking by which great ideas are conceived.What inspires and spurs on a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge?Richard Hamming said we can. He first inspired a generation of engineers, scientists, and researchers in 1986 with “You and Your Research,” an electrifying sermon on why some scientists do great work, why most don’t, why he did, and why you can—and should—too. The Art of Doing Science and Engineering is the full expression of what “You and Your Research” outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived.The book is filled with stories of great people performing mighty deeds—but they are not meant simply to be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s theory of relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital filters, and his own work on error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid.Originally published in 1996 and adapted from a course that Hamming taught at the US Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, plus more than 70 redrawn graphs and charts.The Art of Doing Science and Engineering is a reminder that a capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people and great ideas, he prepares the next generation for even greater distinction. Read more

Bigger Results with Less MarketingYou keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.In this book, you’ll discover:Why many existing marketing techniques have stopped working and what to do instead.The exact tools and tactics you need to build a devastatingly effective marketing system.How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.How to create a strong product-market fit so that your target market intensely desires what you have to offer.How to do marketing you’ll be proud of that works without hype, scams, or pressure.How to build a strong brand that creates goodwill and attracts ideal customers.Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing. Read more

If you want to use ChatGPT to help with your work or school tasks but are afraid of being flagged by AI content detection, this is the book for you.Free bonus: An audio course that shows you exactly how people are making five figures a month using ChatGPT and how you can do it too - easily.In this step-by-step guide, I will share the secrets of how to:✔ Completely avoid detection by any AI detectors✔ Gain tactical advantages in a world resistant to AI-generated content✔ Learn exactly how AI content detectors work✔ Understand who uses AI detectors and why✔ Get a step-by-step walkthrough of what to do if you're accused of using AI-generated content.✔ Learn how to exactly replicate your own writing style (or anyone else's!)As usual, corporations and schools are slow to adapt to new technology and are fighting hard to keep the status quo - by penalizing people who use these fantastic AI tools to work faster, better, and easier than ever!If you want to be able to use ChatGPT at work or school, excel in all your tasks while saving a lot of time, and not worry in the slightest about being flagged by AI detectors, this is the book for you.Free bonus: An audio course that shows you exactly how people are making five figures a month using ChatGPT and how you can do it too - easily. Here’s what’s included in the book:Introduction to ChatGPTAI content detectors, how do they work, and who uses them?How to slip past any AI detectorsCreate content that exactly replicates your writing style.What to do if you're flagged by AI content detectors10 Amazing AI tools you should be using right now.Scroll up and Purchase “The ChatGPT Ninja” now to start using ChatGPT to its full potential and improve your life more than you thought possible! Read more

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“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra)If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged*Package your brand and pitch your favorite companies*Monetize your influence and figure out how much to chargePlus tips on:*Landing an agent*Getting on the radar of your favorite sites*Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC Read more

Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in 21st century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin. Read more

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How Can Fans & Fortunes Formula Help Me?If you want to be popular but broke, focus on your image and create content until you're burned out.But...If you want TRUE FANS who find you, fall in love, and then reach out to become clients and customers, give them SMALL, BUT MEANINGFUL WINS and change their BEHAVIOR.Want to know why some experts can't sell a $7 eBook while others have people begging to pay them $50,000?It's not about posting daily content.It's not about having the biggest ad budget.It IS about how fast you can get them their first wins and change their behavior in a small way.Helping my fans make small wins and change their behavior keeps them paying me over and over.This is the only book that shows you exactly how to quickly create lifelong fans who pay you for years to come.Inside Fans & Fortunes Formula…I pull back the curtain on how I put together a 3-page tutorial that helped me build my first 50,000-person email list and created multiple seven figures.This was back in 2005.Today, in 2025, one of my first fans just paid me $10,000.I've used the Fans & Fortunes Formula in dozens of niches, ranging from weight loss to dating, beekeeping, and even backyard chicken farming.If you start reading this evening, you can start winning fans by tomorrow.You're also getting access to our Fans & Fortunes community. (See the VIP invite links and QR code inside.)Rooting For Ya,Travis Sago Read more

"A fabulous look at the world's most indispensable machines and the most vital company you've never heard of.” -Ben Cohen, Wall Street Journal‘Marc Hijink provides an unparalleled analysis of ASML’s extraordinary rise.’ – Chris Miller, author of Chip war.For decades the most valuable technologycompany in Europe operated in the shadows. The chips manufactured by its machines, power our smartphones and AI assistants, make our coffee and drive our cars and even guide cruise missiles. In fact, roughly 90% of all chips worldwide are made with ASML’s machines. In recent years, the Dutch manufacturing company has found itself in the spotlight, at the centre of a geopolitical storm between the United States, China and Europe.In Focus – The ASML way, journalist Marc Hijink brings us a unique insider portrait of this global giant. Hijink not only details the company’s meteoric rise from a quiet town in the Netherlands to a powerful, global monopoly position, he also makes accessible the unbelievably complex technology that has been the key to ASML’s success. It’s lithography machines, which spit out millions of chips around the clock, work to an accuracy of within a few atoms.China is trying to copy the ASML technology while investing billions in its own chip-manufacturing programs to rival that of Taiwan. The US, in turn, seems to have the Dutch government on their side as they try and resuscitate their own chip manufacturing industry amid trade and cyber-warfare with China. Behind all the mind-blowing tech, Hijink discovers, ASML is a company fighting its own demons, scrambling to keep up with its success and an increasing number of security threats.This is the intimate story of the people and culture behind a business now caught in a diplomatic struggle for global might.‘The tech cold war most complicated machine’ – The New York Times‘The most obscure company in the world’ – BBC Read more

Learn How to Manage your Kindle, Delete Books like a Super Pro Like blazing wildfire, Amazon's Kindle is capturing the Ebook space. However, despite so many people owning Kindle Devices, so little of them know how to properly manage their content and get the best user experience possible. How pathetic! That is about to change though. At least for you. In this book you will learn; How to Remove Books from your Kindle Device and Free Up SpaceHow to permanently Delete books from your KindleDifferent ways to borrow and return borrowed booksHow to return a purchased book for refundHow to Sort Content on your Kindle DeviceHow to Gift Kindle BooksHow to create a family library and share books with FamilyHow to Transfer Content from an old Kindle device to a New OneTroubleshooting tips for Common Kindle Device ProblemsMore So? Scroll back up, hit the Buy Now with 1-click button, sit back, read, follow the instructions and get the best out of your Kindle experience. Read more

Learn the simple 3-step system that took me from being stuck as a broke customer support representative with over $50,000 in student loan debt to million-dollar Internet marketer... Without all the B.S. and fluff! This book reveals the simple approach to starting a low-cost online side hustle and growing it fast in order to escape the rat race, fire my boss and achieve true lifestyle freedom.It's designed to be a quick read that will get you up to speed fast on how to build a business online in 2023 and beyond. With 20 years of experience earning income online independently as an affiliate marketer and course creator, this book will help you cut through all the noise and hype peddled by so many in the 'make money online' and 'internet marketing' space.You'll get a full understanding of the tools, tech and the mindset required to truly succeed online with your own digital business.There are no expensive courses needed... No fancy software, skills or tools required. You don't need any prior web development or publishing experience to start.Unfortunately there's an entire industry built around selling you scammy $1997 courses from over-hyped webinars that you simply don't need. Which is why I took time to create this book for you. A quick-to-read guide that will give you the 'big picture' of what it takes to build a real business online that can generate cashflow on autopilot.This is the simple guide you need to understand what it takes to be successful online in 2023 and beyond.It's time for you to learn the right way to build a business online, today. Read more

Revised and updated for 2025Search is changing faster than ever.This updated edition comprehensively covers Generative Engine Optimisation (GEO) and AI-powered search, showing you exactly how to rank in ChatGPT, Perplexity, Claude, and Google's AI Overviews.Join over 100,000 business owners and marketers who've used this no-nonsense guide to increase their rankings and sell more. No fluff, no jargon - just strategies that work.Whether you're new to search marketing or an experienced pro wondering why your competitors are suddenly outranking you in AI search results, this book will show you exactly what to do about it.From SEO fundamentals to advanced GEO strategies, the 2025 edition gives you everything you need to dominate both traditional and AI-powered search.By the end of this book, you'll...Master both traditional SEO and new Generative Engine Optimisation (GEO) techniquesKnow exactly how to rank in AI-powered search engines (we'll show you the complete playbook)Identify which keywords actually drive purchases in both traditional and AI searchLearn how to optimize your website for both Google and AI crawlersCreate content that resonates with humans while educating AI about your expertiseBuild genuine authority through strategic content marketing and digital PRHave a complete strategy that works today and adapts for tomorrowWhat Kind of Results Are Possible?We don't do hype, so here are the real numbers: One client grew from $2K to $3.4M in monthly revenue using these strategies. Another increased leads from 35 per week to 400 per day through our content marketing approach. The book includes detailed case studies showing exactly how they did it.What's New in the 2025 Edition?Brand new section on Generative Engine Optimisation (GEO)Complete guide to ranking in ChatGPT, Perplexity, Claude and other AI search enginesUpdated strategies for Google's AI Overviews (that actually work)Enhanced guidance on creating content that educates both humans and AINew case studies showing real results in both traditional and AI searchWith lifetime updates included, this is the only search marketing book you'll need as search evolves.Want to stop losing ground to competitors in search? Let's fix that.Note: Following this book's strategies may lead to sudden increases in website traffic and revenue. You might need to scale your operations - consider yourself warned! Read more

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While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Inside the book, you'll learn how to:Build a massive mailing list using 15 different proven list building techniques.Write compelling copy that engages your readers and drives them to take action.Optimize every step of your email marketing funnel to skyrocket your sales.Grow a highly-engaged and hungry fan-base that will devour your content.Create six new revenue streams for your business using email marketing.Keep your messages out of the spam folder and the promotions tab by following our best practices.Matthew Paulson has organically grown an email list of more than 3 million investors and generates more than $25 million per year in revenue through his business MarketBeat using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.Released in 2022, the new third edition of Email Marketing Demystified includes the latest strategies and tactics to improve your email marketing game. Plus, learn how to adapt your email marketing strategy to new privacy initiatives like the California Consumer Protection Act (CCPA) and Apple's Mail Privacy Protection (MPP) technology.Want to become a world-class email marketer?Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button."Email Marketing Demystified is a really great primer for anyone that doesn't understand the mechanics of the process of email marketing."- Perry Belcher, Co-Founder, Digital Marketer Read more

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online. Read more

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As an engineering manager, you almost always have someone in your company to turn to for advice: a peer on another team, your manager, or even the head of engineering. But who do you turn to if you're the head of engineering? Engineering executives have a challenging learning curve, and many folks excitedly start their first executive role only to leave frustrated within the first 18 months.In this book, author Will Larson shows you ways to obtain your first executive job and quickly ramp up to meet the challenges you may not have encountered in non-executive roles: measuring engineering for both engineers and the CEO, company-scoped headcount planning, communicating successfully across a growing organization, and figuring out what people actually mean when they keep asking for a "technology strategy."This book explains how to:Get an engineering executive job, negotiate the contract, and onboard at your new companyRun an engineering planning process and communicate effectively with the organizationDirect the core meetings necessary to operate an effective engineering organizationHire, onboard, and run performance managementManage yourself and remain effective through many challengesLeave the job when the time is rightWill Larson was the chief technology officer at Calm and the author of An Elegant Puzzle and Staff Engineer. He's also a prolific writer on his blog, Irrational Exuberance. Read more